The bungie acquisition of Sony not only looks like a partnership for outsiders than after a proper takeover, with the amount of 3.6 billion US dollars for many significantly too high.
In addition, Bungie is aiming for a complete independence - which has emphasized several times - and in the future, despite the acquisition by Sony, continues to develop games for all platforms on which their community plays. With this strategy and the "Destiny" franchise, Bungie is very successful.
On the other hand, Sony has the plan to publish 10 games as a service title (GaAs) until 2026.
Bungie should not only develop new games independently, but with his expertise to help PlayStation Studios to transform well-known Sony brands into GaA's title. To realize this, Sony pays $ 3.6 billion for the Destiny Studio, otherwise no other successful IPS has in the portfolio.
In order for the bungie employees to run away from this Sony deal, they invest 1.2 billion of 3.6 billion in employees directly to bind them in the long term.
Michael Pachter, Managing Director of the Stock Analysis of Wedbush Securities, sees the critical and is in conversation with Yahoo Finance Live thinking that the bungie takeover of Sony is similar to an act of despair and can not recognize any benefits for Sony by taking over. Furthermore, the price of bungie had been completely overpriced and attracts a comparison with Electronic Arts and its acquisition of Respawn Entertainment.
Michael Pachter said to the high price of Bungie: "For comparison: EA has bought Respawn three or four years ago for $ 700 million with 400 developers. And these guys make 700 million dollars sales per year. Bungie generates about 200 million dollars. So I think that Sony has paid much too much. I believe that was a statement that we will not let Microsoft before us, so we just buy something out of despair. This is not a business that really makes a lot of sense for me. The others already. "
Next Michael Pachter said about the acquisitions of Activision by Microsoft and Zynga through Take-Two Interactive:
"You know, I think Microsoft has a vision and a strategy. And they have set a clear sign with the acquisition of Activision. And it suits your strategy. "
"Take-Two surprised us and explained it very well as they did. But we did not know that you want to come out in the mobile area, and you want it clearly. And so they bought one of the two major public mobile phone companies, the other means PlayTika. And they have paid a lot of money for it. And Sony has, I think, simply, I also 'statement handed over and said,' We do not want to stay behind. So we will buy bungie. '"
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